Political Death of imaging?

Dramatic two-round election of Chairman of the Democratic Central Executive Board at the Second Congress in Bandung, May 23, 2010, is a political phenomenon that marked the historic beginning erosion of "political imagery."
It also shows how style "charismatic leadership style" Susilo Bambang Yudhoyono (SBY) from obsolescence and changed the style of "systemic leadership" which rely more on internal network systems such that the party will find Anas Urbaningrum.
Though bragging has received support from family Cikeas follows several cabinet ministers from the Democratic Party (PD), the installation of a large billboard at the corner of Bridge Semanggi, Jakarta, as well as various long banner Cipularang Toll Road and the area of Congress World War II, Andi Mallarangeng was not able to achieve significant support to DPP Chairwoman PD.
The strength of networks owned Anas Urbaningrum and "operation lightning" a very massive Marzuki Alie seems to be more successful than "the politics of imagery" used Andi Mallarangeng. Tragic indeed, on the first round of elections Andi only get 82 votes (16 percent), compared with a 236 Anas votes (45 percent) and Marzuki the 209 votes (40 percent). In the second round, over the vote of support from Andi Marzuki also unable to stem the power network of Anas who eventually won 280 votes (53 percent) compared with Marzuki who only obtained 248 votes (47 percent).
Political jokes were spread simultaneously from one phone to the phone via the short message. There is a joke, Andi wrong strategy, a large billboard put up in the same place with his brother, Rizal Mallarangeng, when the president wanted to be a balloon in 2009, which also failed miserably.
Andi is like "using a cannon to kill mosquito" through billboards and advertisements that aduhai expensive. In fact, the constituent PD or the common people do not have a vote on the election of the chairman of the DPP PD, only the elites in the central and local PD who is entitled to vote.
Rich in multi-interpretation
Anas victory in the election of the chairman of the DPP PD was causing all sorts of interpretation. Some call it a victory of internal democracy within the PD so that SBY as Chairman of the Board of Trustees of the PD should also be given thumbs up because it does not favor one candidate and let the process take place in a democratic manner, courteous, without the politics of money and safe.
However, the authors interpret it differently. Since the beginning of SBY seems deliberately installing his youngest son, Ibas, accompanied the charismatic aura that Andi can shine on myself Andi. Andi by SBY summons the day before the Congress of World War II can connotations as a gesture of support for SBY to Andi. SBY to lead efforts to elections conducted by deliberation and consensus (unanimous) failed miserably because the majority wants through voting.
This occurs because it is not impossible Anas has conducted his political propaganda to make the PD managed decentralized. Bid is certainly very tempting political activists and party administrators in the area.
There is also an interpretation that Anas was just "window dressing of democracy" that was built so that the PD group Cikeas still viewed as a democratic political party in order to keep the market behavior in legislative elections in 2014, something that seems far from the fire.
Anas is a network of excellence that he parties a massive development ahead of elections chairman PD. HMI network not only do political propaganda of anti-movement "acclamation" which they considered contrary to "democracy", but also prepares the political issues which sells marketed to the party elite at the local levels.
As a former chairman of the PB HMI, the political strategy that prioritizes a systemic network is a shrewdness Anas. Anas is also not impossible and financially assisted by the network by alumni friends of cross-party HMI.
Political impact
Anas election as chairman of the DPP PD would bring the political impact on the internal levels of PD and also in relation antarpartai coalition government supporters. Anas must prove that he was the general chairman of the DPP is not an alumnus PD and HMI should accommodate his friends.
Anas is also not too position of leadership styles himself synonymous with style SBY. He must be able to prove that without the charisma SBY PD can also take part with either.
One crucial thing that must be addressed is how the general chairman of the PD position vis-à-vis the chairman of the Board of Trustees and chairman of the daily PD Joint Secretariat of the coalition parties. Anas Will be given flexibility to face the political maneuvering Daily chairman Joint Secretary, or his political authority remains limited, as in the case of Century Bank.
If excessive suspicion arose in the PD that victory is the fruit of political maneuvering Anas HMI alumni across party lines, especially the Golkar Party, is not impossible that this will lead to fears of political SBY about what else will be played in the alumni HMI Joint Secretariat. The end result, the Joint Secretary may be not only ineffective in maintaining SBY power until 2014, but old age is only corn, wilted before they could develop or be killed politically (dissolved) by SBY.
By: Pledge Nusa Bhakti Professor of Research Affairs Sector Intermestic LIPI, Jakarta